WHAT IS THE BREAKDOWN OF MY BRANDING PACKAGE?
Brand Development ($6,350 Value)
- Creative Brief (Were we learn about you and what you are about – $1500)
- Planning (Creative Strategy, research, mocks, and choosing tools – $1500)
- Video Shoot (1 day shoot: 1 landing page video shot and edited – $1850)
- Photo Shoot (1 day shoot: with 10 retouched pictures – $1500)
Website Development ($6,200 Value)
- Discovery – Where we ask you a lot of questions (Creating the “floor plan” for your site $1000)
- Design – Where we look at a lot of pictures (Text, images and other graphic elements – $1500)
- Development – Where we work a lot of magic (Custom coding, copy placement, image manipulation and more -$1500)
- Launch – Where the hard work pays off!
- Search Engine Optimization (SEO) – Where we get people to your site (Strategic market research and implementation so your site gets noticed online – $2200)
Social Marketing / Systems ($3,550 Value)
- E-zine Design and Template Set-up – To match brand ($1250)
- Opt-in Set up and testing / placing on site ($500)
- Basic YouTube Design and twitter- Custom Design to match brand ($600)
- FB Custom Design with action items to match brand ($1200)
Ongoing Support: Marketing ($1,800 Value)
- $300 month X 6 months = $1800
- Blog article research – Virtual Assistant/Intern team to manage
- Blog posts – Virtual Assistant/Intern team to manage
- E-zine creation and scheduling – Virtual Assistant/Intern team to manage
Ongoing Support: Systems ($3,000 Value)
- $500 month X 6 months = $3000
- Tracking of stats / reports – SEO team to manage
- Basic Website Updates – Virtual Assistant/Intern team to manage
- SEO ongoing support – Virtual Assistant/Intern team to manage
Basic Public Relations Package ($1,800 Value)
- $300 month X 6 months = $1800
- Research of applicable venues, magazines, newspapers, and TV shows;
- Plus sending out emails with press kit to venues and personnel – Virtual Assistant/Intern team to manage
HOW DOES THE BRANDING PROCESS GO?
PHASE 1: Discovery (1 month)
- Brand Development
- SEO Research
PHASE 2: Design (1 month)
- Choose photo shoot images
- Choose colors and brand concepts
- Site Theme
- Gathering information and establishing design criteria
- Define needs, objectives, and challenges to be solved
- Basic photo manipulation/correction
- Menu layout
- 1 to 2 mock-ups of possibilities with 2 revisions
- Create all final versions needed for site launch
- Determine best fonts/colors/images to be used
PHASE 3: Build Process (2 months)
- Custom buttons and full site matching design and coding
- Advance plug-in integration: 3 social media, and more
- PayPal integration/basic shopping cart integration
- Calendar/Event integration
- Google Apps integration
- Text formatting
PHASE 4: Collateral Creation and Site Testing (1 month)
- Plug-in Integration: Google analytics, 1 social media, & SEO
- Opt-In Box integration with site
- E-zine header that matches site header design
- YouTube design to match brand
- FB Badge or Timeline Banner to match brand
- Basic site copy editing
- Testing all buttons, auto responders and site functionality
PHASE 5: Launch of Brand (1 month)
- Confirm social media collateral
- Sign off on site creation
- Say some prayers and get out there and rock your business!
HOW DOES THE WEBSITE BUILD GO?
First we create the blueprint then we build the site! The blueprint creation you will be heavily involved in. The build portion you will not be as involved with. Instead, the developers work to build the site according to the wireframes, comps, and sitemap. Internally, this stage can be divided into five phases:
• Specification—Before development begins, we will create a blueprint for the site. This will show how the website will work and what should happen on every page (up to 10) and what action the user might take on that page.
• Infrastructure—Similar to preparing the foundation for a building, the developers must create the basic infrastructure for your website. This might include setting up the CMS, preparing the development and test environments, and creating the basic page structure (the navigation menu, footer, etc.).
• Back-end coding—The back-end developer creates all the website pages, puts all the buttons and content boxes on the page, places headings, and so on. This developer creates any databases necessary and writes the code to create dynamic pages, automatically send notification emails, and do any other complex tasks.
• Front-end coding—The front-end developer takes the pages the back-end coder has created and makes them beautiful. Using the specification, wireframes, and comps, he or she applies CSS styles to make the fonts the right size, position the graphics and other items on the screen, apply the correct colors, etc.
• Testing—Testing is actually an ongoing process. Each developer tests his or her work as it’s completed. However, toward the end of the project, others will test the website in a methodical way, to make sure it works as specified. The client is often also involved in doing “ad-hoc” testing, by using the website and reporting any errors.
• Design Specifications o Sitewillhaveacustomheader o SitewillbewireframedinWordPress o Gatheringinformationandestablishingdesigncriteria o Youwillget1to2mock-upsofpossibilitieswith2revisions
WHAT ABOUT SEARCH ENGINE OPTIMIZATION? (SEO)
Too often, search engine optimization is an afterthought. People hire an SEO consultant to optimize their website for search engine rankings after the site is built. Although much can be done to improve rankings at that point, you’ll get better results when you start with SEO in the Discovery and Design phases.
SEO doesn’t exist in a vacuum. You want:
• Search engines to be aware of your website. To appear in search results and have a chance of ranking high, your website has to have basic code and tags that allow it to be crawled effectively. It needs URLs that are human readable, meta tags, and standard coding so there are no barriers for the search engines. It needs analytics code added so you can measure and optimize SEO. Standards-based, quality coding ensures this.
• The right people to find your website. This might be target customers, it might be several different customer segments, or it might be another website audience (such as bloggers or news organizations) that has access to your target customers. They each need to be able to find your site via the search terms they are likely to use. This is why keyword research is important.
• ·Each audience to see the right content. Once visitors reach your website, you need them to see the right message. On average, you have five to seven seconds to capture their attention before they click away from your website. That means that each type of visitor needs to land on a page whose text and images speaks to them and their concerns. We call these landing pages.
• Each page to drive users to take an action. You didn’t create your website for the fun of it. You had goals, specific business results. Once you get the right users to your website and capture their attention, you want them to take some action. It might be filling out a form online, printing your materials or sharing those materials with others in their organization, or picking up the phone to call you. Each page needs to provide clear calls to action to encourage those results.
To accomplish all of the above, you start with the audience definition in the Discovery phase, segment the audience, and identify their goals. Then, your SEO consultant can do keyword research to understand how people are looking for you, based on their goals. Sometimes the results are surprising and can lead to changes in the site design.
The SEO consultant and the information architect can work together at that point to define specific landing pages for each audience, design a navigation path for these customers, and put calls to action on key pages in a visible way, to get the results you want. Your SEO consultant and content specialist can then help you to develop the right text for each page to help with SEO and get visitors to stick around for longer.
WHAT “TECH TERMS” TO SHOULD I KNOW?
Copy: the words that make up your website, newsletters, printed materials, etc. E-zine: a magazine or newsletter published in electronic form, especially on a web site.
Auto-responder: An auto-responder is a computer program that automatically answers e-mail sent to it. Auto-responders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
Free Report: An info product featuring expertise on your services for your target market that can be delivered digitally to new subscribers.
Web Platform: This is the system of infrastructure that your website is built on. WordPress is a wesbsite platform. Others are Joomla, Drupal, or custom platforms built by website design companies and programers.
Web design: This is the look and feel of your website. Design includes colors, logos, banners, or anything that adds style to your site.
Programmer: Someone who works with the code that creates the web infrastructure. A programmer, computer programmer or coder is someone who writes computer software. The term computer programmer can refer to a specialist in one area of computer programming or to a generalist who writes code for many kinds of software.
Media Manager/ Media Library: An online library that hosts all of your images, videos and files used on your web site or in your e-zine.
URL: In computing, a Uniform Resource Locator (URL) is a Uniform Resource Identifier (URI) that specifies where a known resource is available and the mechanism for retrieving it. In layman’s terms, this is what you plug in to your web browsers when wanting to visit a specific site or page. Example of a URL: http://lifestylized.com/mms_files/
Domain Name: Simply put, a domain name is the name you purchase for your website. A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are hostnames that identify Internet Protocol (IP) resources such as web sites. Domain names are formed by the rules and procedures of the Domain Name System (DNS).
Opt-in form: This is a form that you place on your site so that visitors can easily “opt-in” or sign-up for your email list.
Opt-in email: Is a term used when someone is given the option to receive “bulk” e-mail, that is, e-mail that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Obtaining permission before sending e-mail is critical because without it, the e-mail is Unsolicited Bulk Email, better known as spam.
Squeeze page: This is also referred to as a landing page. It is a single web page where the only option you have is to either sign-up for someone’s email list or to click away. An example of a squeeze pages is: http://www.estherexperience.com
Sales Page/ Sales Letter: The Sales Letter is usually the most important part of the online sales process. As far as Internet marketing is concerned it is not a sales message written on paper and mailed to a prospects mailbox but mostly a one page website designed to close the visitor to actually decide for the promoted product and buy it right away.
Click-through: The process of clicking through an online advertisement or email link to a specific destination.
Unique Visitors: How many people visited your site or opened your email. It is the data provided per person, not by how many times they visit or open your email.
Solo Mailer: A specific email sent to highlight only one promotion. It does not include anything else but the information you seek to promote.
Hyperlink: A reference to a document that the reader can directly follow (electronically). A hyperlink points to a whole document or specific element in a document. It can also be used to send the reader to a specific location on the web.
WHAT DESIGN VERBIAGE SHOULD I KNOW?
Imagine you’re on a trip to a foreign land. Because you don’t know the language you have been studying the key words that you think will be helpful to get you around all the spots you have picked to visit: hotel, train, taxi, bathroom, restaurant, cocktail! You arrive and things are going smoothly because of the little bit of research you have done prior to your arrival.
Why not learn a little language of the foreign land of graphic design to make the trip you take with your designer that much smoother? Now you can relax and simply enjoy the “sights”!
Speaking with a tech savvy designer may be intimidating for some, but don’t worry, knowing a few basic things can really take time off your communication and your project creation time. And leave you with a huge smile on your face!
Top 9 Terms to know:
1. DPI: Stands for dots per inch or how many pixels of ink/color are in a square inch of your image. The higher the DPI, the higher the resolution of an image will be.
2. High Resolution: High resolution typically means 300dpi. a. The higher the resolution, the better the quality of an image. b. Therefore, high-resolution images are generally used for marketing materials that will be printed onto paper or any other tangible medium. File size is usually 1MB (megabyte) or higher.
3. Low Resolution: Low resolution typically means 72dpi. The lower the resolution, the lower the quality of an image will be. Therefore, low-resolution images are generally used for marketing materials that will be used on the web. The web is a viewer that requires low dpi for a faster upload time and easier viewing. File size is usually 1MB (megabyte) or lower.
4. Vector Image: A vector file refers to an image that has been digitally illustrated with “vector points” that are changeable. Like an illustration you would make with a pencil versus one made with a pen. These exist in .AI (Illustrator) formats.
5. Layer File: A layered file is a layout with multiple images and text lying on top of one another. Imagine a collage that hasn’t been glued down yet, its as easy as a gust of wind to move the images and text around. These generally exist in .INDD (InDesign) and .PSD (Photoshop) formats.
6. Flattened File: Flattened files are a layout that was once a layered file or vector file and has been compressed into one image. Imagine a collage that has been lacquered with 20 coats of clear wood varnish and there is no way those pieces of paper are going anywhere! That’s a flattened file. These are typically in .JPEG, .PDF, .TIFF, or .GIF formats.
7. CMYK: CMYK stands for Cyan, Magenta, Yellow and Black (yeah I know black doesn’t start with K, we’ll get into that over that cocktail I mentioned earlier). These are the colors that all 4 color print jobs are created with. In this color model, white is the natural color of the paper or other background, while black results from a full combination of colored inks.
8. RGB: RGB stands for Red, Green and Blue. This is the color space used on the Web. This color space has an even wider variety of options than CMYK.
9. PANTONE: is a color matching system used to create specific colors and know exactly how they will be printed. These are sometimes called spot colors and can be used to make CMYK process configurations or are used on their own.
Why should I know all this?
First, image resolution matters because it directly affects the quality of your project. It is easy to go from a high-resolution image to low-resolution image without losing any quality. However, it is impossible to take a low-resolution image and it a high resolution without losing quality. For instance, you can generally never pull an image from your website and use it in printed material. It will be grainy and unclear.
The second thing to know about when working with a designer is flattened files versus layered files. I bring this differentiation up for two important reasons.
It is challenging for a graphic designer to manipulate a flattened file without a lot of time and effort. They essentially have to cut every element out in order to move it around, erase parts then recreate them to adjust for changes, and/or add new text, all at the risk of damaging the quality of the who composition. Imagine getting through that lacquer now! This could end up adding to your project time and upping the cost of your invoice.
Any time a designer does work for you, ask for a copy of the layered or vector file to have for your records once the project has closed. This protects you in case you have to go with another artist in the future. I want to help you negate a situation where a job what seems like a quick fix, but is actually a major work process.
Lastly, it’s also important to know color terms because you need to know how your final product will look once printer or appearing on screen. For instance what you see on your screen wont look like what you print out from your personal printer. Your personal printer is also calibrated (set-up) differently than a professional printer. What you see from your printer will often be at least slightly different than what you print out at home. Its best to get a hard proof from a printer before submitting a job.
WHAT IS NOT INCLUDED IN THIS PACKAGE?
- HTML/Flash instruction
- Computer instruction
- Website design instruction
- Website support beyond that specified herein
- Fees related to merchant accounts and online payment processing
- Website maintenance fees
WHY SHOULD I CHOOSE YOU?
I use some of the most skilled and highly sought after talent in the country. I also guarantee that my team will work to the best of our abilities to help you make your new brand fell amazing and be successful. I want you to be totally delighted with your new image, website and overall business. My teams have been creating successful brands for over a decade and you will be the next one. We are straight to the point and tell it like it is. This ensure you the highest quality craftsmanship and value for the price.
In order for your brand to be successful however, you will still have to create new content over time for your site. With continued expansion you will achieve top search engine rankings, increased revenue and provide yourself with an exceptional online national market. It is all about team work and this team is the best to get you started and keep you moving forward toward your dreams.