Developing a good eZine can seem like a daunting task, but with the correct planning and discipline the rewards for your business can be great.

Here are the top 5 rewards creating an eZine will do for your business:

Build Loyalty – sending out an eZine consistently can build your customer loyalty.  Informed customers are better customers.

Educate – educating your customers and prospects with great content will increase your bottom line by helping them become engaged in your services and expertise.

Boost credibility – sending out great information with your name on it will let your customers know that you are an expert in your field, and they can trust the information that you are giving them.

Message – getting and keeping your message in front of your current customers and prospects will keep you on the top of their mind.  They may not need or want your product or service at the moment, but if you keep your message in front of them when they do need your product or service you will be the first place they seek.

Cost – The cost to send an eZine is much less expensive than printing and postage to send out a direct mailer and you can track the results and focus your marketing accordingly.

Creating a successful mode of communication such as an eZine is an important facet of your business. The time it takes each week to put together will more than make up for the increased visibility and credibility you and your business will receive.

© 2012 Frankie Mueller owner of Success Streams Online Marketing Group and co-facilitator of LifeStylized‘s newest program Get Your eZine Done!

To pre-register for the Get Your eZine Done Program go to:

To learn more about  Frankie and working with her, sign-up for her eZine at and also receive a FREE copy of your 2013 Marketing Calendar Checklist.