The more intelligible a thing is, the more easily it is retained in the memory, and contrariwise, the less intelligible it is, the more easily we forget it. Benedict Sinoza

The goal of any speech, any presentation and in fact any conversation is to align your ideas and words, your tone and delivery and your body language and expression, to have the maximum impact on whoever you are addressing. Your goal is to be memorable.

Admittedly not every conversation needs to be held to these high standards, but there are many occasions when you want the power and persuasiveness of your message to create a vivid and an indelible impression. And of course a critical skill for advancement & promotion of professionals is their ability to communicate their ideas effectively.

For example, most of the time, particularly in business settings, we are attempting to influence someone’s thoughts, actions or feelings. The key question is what do you want your audience to remember in?

  • 5 hours? – 5 Days? or 5 Weeks? …if they don’t remember anything else?

The Four Rules for Effective Communication

You are not here to merely make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer vision of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand. Woodrow Wilson

In communication there are four key rules, which help your audience to remember and retain your words and ideas.

1 Rule of Frequency Listeners will remember ideas or information they have heard more frequently

2 Rule of Primary Listeners will remember ideas or information they heard first during a presentation.

3 Rule of Recency Listeners will remember the last ideas or information they hear.

4 Rule of Emotion Listeners will remember ideas or information that touched their hearts.

Once you learn to repeat key concepts and important ideas more frequently, to make your communication purpose the first and the last thing you focus on and/or say, and if you can link your conversation theme with something emotional and heart focused, you will have the best chance of creating a lasting and a positive impression.

It is also important to ask, particularly after making a presentation or giving a public speech…

  •  What do I want my audience to KNOW?
  •  What do I want my audience to DO?
  •  What do I want my audience to FEEL?

Memory is more indelible than ink. Anita Loos

There are many occasions, both in business and in personal settings, when we need to get our message across with sufficient clarity to enable the listener to act on what we are saying.Implementing these simple rules of communication will certainly help you to become a more effective speaker.

LifeStylized is holding 3 FREE – Speak Like a Pro events, in which you will receive great instruction and inspirational ideas to kick start your Public Speaking and Presentation prowess. These will be held at 444 Broadway, in Saratoga Springs. (Above Wheatfields)

These are to be held on

  • Saturday – February 11th @ 1:30 to 3:00pm
  • Thursday – February 16th @ 6:30 to 8:00pm
  • Tuesday – February 21st @ 6:30 to 8:00pm.

To register for this event click here.